hardcover
How to Create Uncontested Market Space and Make the Competition IrrelevantHarvard Business School PressISBN13: 9781591396192 · Language: en · Published: 2005-02-03 · 240 pagesBrowse this edition format →7,900 XAFIn stock
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Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim, Renée Mauborgne
Market: Cameroon · XAF · Change market
W. Chan Kim and Renée Mauborgne set out a business strategy for creating new market space instead of competing directly in saturated markets. The framework draws on a study of strategic moves across industries and explains how organizations can uncover new demand and build growth.
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