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Business & Entrepreneurship

Branding 101

How to Build the Most Valuable Asset of Any Business

by Don Sexton

Market: Cameroon · XAF · Change market

Don Sexton explains how managers can build and maintain brands that attract customers and increase a business's value. The book covers positioning and strategy, naming and communication, product and service branding, consistency, revitalization, and brand growth.

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1 offered in Cameroon

hardcover

John Wiley & SonsISBN13: 9780470189009 · Language: en · Published: 2008Browse this edition format →
12,400 XAFIn stock

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