paperback
Career PressISBN13: 9781601630322 · Language: en · Published: 2008 · 208 pagesBrowse this edition format →11,300 XAFIn stock
Books / Catalogue
Book
Cashvertising
How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Market: Cameroon · XAF · Change market
Drew Eric Whitman explains how consumer psychology can inform advertising, presenting practical principles for creating and improving ads, headlines, copy, and sales messages. He draws on advertising research and agency experience to offer techniques for influencing response across products and services.
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