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A New Strategic Approach to Sales, Marketing and Customer ServiceKogan PageISBN13: 9780749482343 · Language: en · Published: 2018-04-03 · 232 pagesBrowse this edition format →11,300 XAFIn stock
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KamerBooksKamerBooksText cover · PaperbackDisruptive SellingPatrick Maes
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Disruptive Selling
A New Approach to Selling and Marketing in a Customer-Driven World
by Patrick Maes
Market: Cameroon · XAF · Change market
Patrick Maes presents an approach to sales, marketing, and customer service for digitally empowered customers. The book discusses customer value propositions, organizational culture, CRM and marketing automation, and examples of companies adapting their commercial practices.
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